BIINK Athleisure, the innovative and sustainable activewear brand, has announced that they will be committing to giving NIL deals to HBCU athletes in 2023. This means that HBCU athletes will have the opportunity to earn money through sponsorships and endorsements while they are still in school.
NIL, or Name, Image, and Likeness, is a hot topic in the world of college athletics. With the increasing commercialization of college sports, many student athletes are missing out on the opportunity to monetize their talents and build their personal brands.
BIINK Athleisure is looking to change that with their commitment to NIL deals for HBCU athletes. "We believe that HBCU athletes deserve the same opportunities as their counterparts at other colleges and universities," said Biink CEO Demarcus Thornton. "We are excited to support these talented athletes and help them achieve their dreams."
HBCU athletes across the country are thrilled about this news. "I'm so grateful for the opportunity to earn money through sponsorships and endorsements while I'm still in school," said Camron Silmon Craig, a football player at Jackson St Univ. "This will help me focus on my studies and my sport without worrying about financial stress."
BIINK Athleisure has a long history of supporting diversity and inclusion, and this commitment to NIL deals for HBCU athletes is just the latest example. The brand is known for its high-quality, sustainable products and its commitment to ethical manufacturing practices.
With this exciting news, BIINK Athleisure is poised to make a big impact in the world of college sports. HBCU athletes everywhere can look forward to new opportunities and support as they pursue their dreams.